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Organic Kicks Brand Identity

Client: Organic Kicks | Project Role: Branding, Illustration & Art Direction

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Project Description

Organic Kicks is an independent Melbourne based brand that offers consumers affordable eco-friendly sneakers made out of recycled and vegan-friendly materials. Organic Kicks’ purpose is to create harmony and balance, so we are not living in our own waste. To stop earth from slowly deteriorating and to keep our wonderful earth as beautiful and clean one stitch at a time.

Project Solution

Saving and preserving living organisms is very important to Organic Kicks. Many visual motifs are explored to convey the brand's appreciation for the earth and its many living life forms. To reflect those beliefs, the logo captures nature like imagery such as tree roots growing in a loop to indicate the life cycle of sustainable materials while the balancing leaves communicate balance and harmony.

 

This idea is further explored through the colour green to spiritually represents harmony and balance and to reflect the sustainable image. The brandmarks use all lowercase letters are utilized to introduce the Organic Kicks brand modestly and subtly to new audiences. To kindly remind audiences to start using biodegradable products.

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Organic Kicks Thank You Card 2025 Mock U
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Organic Kicks Business CardMockUp2025.jpg
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