Organic Kicks Brand Identity
Client: Organic Kicks | Project Role: Branding, Illustration & Art Direction
Project Description
Organic Kicks is an independent Melbourne based brand that offers consumers affordable eco-friendly sneakers made out of recycled and eco-friendly materials. Organic Kicks’ purpose is to create harmony and balance, so we are not living in our own waste as they want to stop earth from slowly deteriorating and to keep our wonderful earth as beautiful and clean as it once was.
Project Solution
Saving and preserving living organisms is very important to Organic Kicks. Many visual motifs are explored to convey the brand's appreciation for the earth and its many living life forms. To reflect those beliefs, the logo captures nature like imagery such as tree roots growing in a loop to indicate the life cycle of sustainable materials while the balancing leaves communicate balance and harmony.
This idea is further explored through the colour green to spiritually represents harmony and balance and to reflect the sustainable image. The brandmarks use all lowercase letters are utilized to introduce the Organic Kicks brand modestly and subtly to new audiences. To kindly remind audiences to start using biodegradable products.
