Grafa Brand Focused Package
Client: Grafa Artisan Garden Tools | Project Role: Illustration & Packaging
Project Description
Grafa is a local Melbourne gardening brand that specializes in premium, organic, and sustainable copper gardening tools. Named after King Arthur’s sword the Excalibur, The ExGrafa (Weeding Knife) reflects the sword's powerful abilities like blinding unwanted weeds and plants with its natural copper shine. The packaging redesign aims to better communicate Grafa’s sustainable and ethical practices through an attractive premium and high-end packaging design.
Project Solution
The ‘Eco Premium’ packaging design complements the rustic and elegant characteristics of Grafa’s copper gardening tool range. The design communicates a sustainable image by minimalizing wasteful materials such as twisty ties or bendy wire. The earthy and natural texture of the sleeve adds an extra layer of thought and care to both the packaging design and the product within while conveying an
eco-friendly image.
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The orange palette reflects the beautiful shine of copper while contrasting attractively with the black making the surface graphics sleek and visually striking. The illustration wrapping around the packaging is particularly inspired by street signs to emphasize an urban city lifestyle.
